Released on = August 12, 2007, 2:12 pm

Press Release Author = Ilana Rabinowitz

Industry = Apparel & Fashion

Press Release Summary = The Web's largest email newsletter for knitting and crochet
enthusiasts reports on trends and news in knitting and crochet from their July 2007
newsletters.

Press Release Body = Manhattan, New York - August 12, 2007 - Lion Brand Yarn Company
(http://www.LionBrand.com ) publishes the largest email newsletter for knitting and
crochet enthusiasts on the Internet, with over 775,000 subscribers receiving their
weekly dose of crochet, knitting and yarn news from Lion Brand. With such a
significant market share, the Lion Brand e-newsletter has established a reputation
for determining industry trends in knitting and crochet fashions, hot new trade
books & publications, popular yarns, and reporting on the latest charity
organization and yarn related news. As a service to the industry and knitting and
crochet enthusiasts, Lion Brand publishes a monthly synopsis of news from the
previous months' newsletters.

Here is the monthly news and trend synopsis from Lion Brand for July 2007:

- Articles featured in July included a Michelle Edwards article on charitable
knitting that ran in the 7/6/07 issue. On 7/19/07, Michelle Edwards had a
fascinating article on \"Knitting Needles and Broomsticks\" on the world of knitting
in the Harry Potter books. Also in the 7/19/07 were photographs of a number of Harry
Potter inspired knitting and crochet projects that were sent in by readers. The
7/27/07 newsletter included tips from Jackie Smyth in the Lion Brand design
department for making two simple patterns for beautiful afghans.

- Patterns featured in July included a crocheted summer tunic and a tank top that
ran in the 7/6/07 issue. The 7/19/07 issue included a \"Knit Ruffled Stole\" and a
\"Crochet Speed Hook Shawl\". The 7/27/07 interview with Jackie Smyth included links
to the \"Sea Breeze Six Hour Speed Stix Afghan\" and the \"Speed Hook Crochet Baby
Afghan,\" two projects using extra large knitting needles and crochet hooks so that
they can be completed in just a weekend.

- Books and publications featured in July included \"Just Wraps\" and \"Just Socks\" in
the 7/6/07 issue. The book \"Hooked Throws - 20 easy crochet projects\" was featured
in the July 7/12/07 issue. In the 7/19/07 issue, the featured book was \"Hooked Bags
- 15 Easy Crochet Projects\".

- Cable Stitches featured in July as part of an ongoing series were \"Diamond and
Pearls\" on 7/6/07, \"Ice storm\" on 7/12/07, \"Firefly\" on 7/19/07 and \"Gingerbread\" on
7/27/07.

Lion Brand archives all of its newsletters online. To view details for any of the
articles mentioned in this release, visit
http://cache.lionbrand.com/cgi-bin/newsletters.cgi and click on the date for the
newsletter you are interested in reading. The Lion Brand newsletter is a free weekly
service for knitting and crochet enthusiasts. Subscriptions are available online at:
http://cache.lionbrand.com/newsletterRequest.html.

About Lion Brand Yarn Company
Lion Brand Yarn Company, is a 129-year-old entity and is America\'s oldest hand
knitting yarn brand. Founded in 1878, the company began operation in New York and
has been a leading supplier of quality hand knitting and crochet yarns ever since.
Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends
while consistently providing its customers with the highest quality product, service
and inspiration.

Media contact:
Ilana Rabinowitz
(201) 804-3999
Ilana@lionbrand.com

Web Site = http://www.lionbrand.com

Contact Details = Media contact:
Ilana Rabinowitz
(201) 804-3999
Ilana@lionbrand.com